You usually want a click through rate above 1.8 to 2%. If your click through rate is at 2.5% or higher than your ads are great it’s just your landing page or shop is the problem. Or what you’re saying in your copy or creative doesn’t match what is on the page where you’re sending the ad traffic too. Also don’t just send people to your home page. Don’t let the mouse find the cheese on their own. Take them to where the cheese is. Right to the product page or catalog
Just came here to say that. People are confused.... they think facebook can do miracles but it doesn't. Facebook gets vistors to your page. Then, you're on your own. I also have a store with 3 products. But delivery time is 1-2 days. That is what you expect of impluse buying. My advice: Import this items from china, gets you a better price and then ship on your own. And it says on the page you are not sure about taxes. Of course your conversion rate is below 1%. When you will start importing, you will think twice about the stuff you will sell.
just focus on a trustworthy result, make it in a way where you would trust it with your credit card. It's all about earning trust, the rest is nuances.
https://www.reddit.com/r/dropship/comments/ljbdqe/last_month_i_launched_my_1st_shopify_store_this/