Henry Ford: "The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time."
Be that competitor
Every giant company has faced worse competitive threats than what you are facing now when they were small, and they all came out ok. There is always a counter-move.
Identify your competitors
understanding of the competition is an essential offensive and defensive business strategies
Just don’t get obsessed
goal is to learn from competitors, not copy them
maximum objectivity and intellectual honesty
identifying the deficiencies in your competition’s approach with an eye toward solving real customer problems
resisting the trap of undue influence
<aside> ❓ What is a competitive analysis? A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor's.
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